Color Palette
The blue used in our logo has been carefully selected. To promote the consistent reproduction of this color as well as the other colors in our palette, target specifications have been established.
Core Colors
Xylem Blue, the color of our logo, is the most important color in our visual system — a unique and modern color. It is unique in the industry and among our competitors. Xylem Gray and white are used to provide a clean, neutral canvas for Xylem Blue.
Xylem Blue
Pantone 7704 C
Note: Use Pantone 7460 U on uncoated paper stocks.
CMYK 93/4/8/24
RGB 0/133/173
Hex #0085AD
| PANTONE PLUS formula for 7704 C | |
|---|---|
| Pantone Pro. Blue | 53.98 |
| Pantone Rub Red | 6.12 |
| Pantone Yellow 012 | 2.64 |
| Pantone Trans. White | 37.26 |
Pantone Cool Gray 11 C
Note: Use black instead of gray for small copy and in applications such as PowerPoint, fax, and black-and-white product spec sheets.
CMYK 0/0/0/80
RGB 83/86/90
Hex #53565A
White
CMYK 0/0/0/0
RGB 255/255/255
Hex #FFFFFF
Secondary Colors
Our secondary colors consist of a range of blues and greens that complement Xylem Blue and evoke the world of water. Use secondary colors generously throughout our communications.
Xylem Green
Pantone 347 C
CMYK 93/0/100/0
RGB 0/154/68
Hex #009A44
Xylem Aqua
Pantone 321 C
CMYK 96/3/35/12
RGB 0/140/149
Hex #008C95
Xylem Blue
Pantone 7704 C
CMYK 93/4/8/24
RGB 0/133/173
Hex #0085AD
Xylem Indigo
Pantone 285 C
CMYK 90/48/0/0
RGB 0/114/206
Hex #0072CE
Xylem Purple
Pantone 7669 C
CMYK 73/66/0/2
RGB 97/94/155
Hex #615E9B
Xylem Dark Blue
Pantone 661 C
CMYK 100/86/15/2
RGB 0/53/149
Hex #003595
Accent Colors
Our accent colors add interest and energy. Use them sparingly and only to help highlight or call out key information.
Pantone 152 C
CMYK 0/66/100/0
RGB 229/114/0
Hex #E57200
Pantone 193 C
CMYK 2/99/66/11
RGB 191/13/62
Hex #BF0D3E
Pantone 1235 C
CMYK 0/32/94/0
RGB 255/171/24
Hex #FFAB18
Pantone 7488 C
CMYK 56/0/92/0
RGB 98/209/60
Hex #62D13C
Incorrect Usage
Displayed below are some examples of the incorrect use of our color palette.
Do not apply gradients to backgrounds. |
Do not apply accent colors to graphics or backgrounds. |
|
Do not use arbitrary colors that are outside our palette. |
Do not combine colors that provide insufficient contrast. |
|
Do not assign gray to graphics in full-color situations. |
Do not use accent colors in headlines or long blocks of text. |
Rev: 04-16-2019
