Core Elements
Whether you’re communicating through a letter, a website, a building sign or some other vehicle, use the core elements of the Xylem brand as described in this section. By maintaining consistency, we reinforce and build equity in our brand.
The core elements include:
- Corporate Logo
- Market, Technology and Service Identities
- Xylem Watermark Logo
- Xylem Essence of Life Logo
- Reservoir Center for Water Solutions
- Color Palette
- Wave Graphics
- Photography & Illustration
- Typography & Fonts
- Product Brand Logos
- Legal and Trademark
Rev: 09-26-2017