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• Understanding Our Brand
• Who We Are
• Brand Character and Essence
• Vision & Values
• Our Name and Tagline
• How Do We Solve Water?
• Our Voice
• Core Elements
• Corporate Logo
• Market, Technology and Service Identities
• Xylem Watermark Logo
• Xylem Essence of Life Logo
• Color Palette
• Wave Graphics
• Photography & Illustration
• Typography & Fonts
• Product Brand Logos
• Goulds Water Technology Guidelines
• Non-Water Applications
• Legal and Trademark
• Corporate Identity
• Company Description (boilerplate)
• Business Cards
• Stationery
• Powerpoint Template
• News Release Letterhead
• Interoffice Correspondence
• Forms & Invoices
• Pay Notices & Check Stubs
• Employee Badges
• Vehicles
• Logo Pin
• Name Tags
• Uniforms & Workwear
• Software Packaging
• Product Branding & Packaging
• Product Displays
• On-hold Telephone Script
• Digital & Online
• Email Signatures
• Emailing
• Logo Animation for Video
• Screensavers & Wallpaper
• Brand Guidelines Video
• Let’s Solve Water Video
• Solving Water Together Video
• Employee Communications
• Employee Posters
• Note Cards & Note Pads
• Welcome Aboard Signs
• Certificates
• Rewards Recognition
• Holiday Announcements
• Signage & Décor
• Building Signage & Décor
• Wall Graphics
• Roll-up Banner
• Mailbox Graphics
• Additional Resources
• Contact Us
• Downloads
• Suggestions/Feedback