Vehicles

Multiple product brands

When applying our visual system to vehicles where multiple product brands are featured, work with your local vendor to create vehicle wraps or decal kits that closely resemble the examples shown below. You will need to provide your vendor with the Xylem logo, appropriate wave graphic and product logos, all of which can be downloaded from their respective categories under Core Elements.

There are several options for applying branding to vehicles, as illustrated below. When possible, use a full wrap of the wave graphic to provide a seamless band of color around the vehicle and to build equity in our brand. Multiple product logos should appear in Xylem Gray or white and should not include the Xylem endorsement lockup. Gray logos should be placed on a white background, while white logos may be placed on a solid color from our palette or over one of our wave graphics. Regardless of color, product logos should appear smaller than the Xylem logo and be grouped together. Use the Avenir Next family of fonts when contact information or additional messaging is added to the vehicle.

new-van-with-waveDecal kit Decal kit

Full wrap featuring wave graphic

In situations where it is not possible to feature a full graphic wrap due to budgetary or other constraints, the logos can be applied without the wave graphic. Again, multiple product logos should appear grouped together in gray or white, smaller than the Xylem logo, and additional messaging should use the Avenir Next family of fonts.
new-van-with-logos Decal kit Decal kit

Simple decal kit without wave graphic

Single product brand

When applying our visual system to vehicles where a single product brand is featured, work with your local vendor to create vehicle wraps or decal kits that closely resemble the examples shown below. You will need to provide your vendor with the relevant product brand lockup and the co-brand wave graphic with the key accent color applied. These elements can be downloaded from their respective categories under Core Elements.

Several options for applying single product branding to vehicles are illustrated below. When possible, use a full wrap of the wave graphic to provide a seamless band of color around the vehicle. In situations where it is not possible to feature a full graphic wrap, use a wave graphic panel or feature the logos without use of the wave graphic. Contact information or additional messaging should use the Avenir Next family of fonts. Decal kit

Full wrap featuring wave graphic

Decal kit

Decal kit including wave graphic panel

Decal kit

Simple decal kit without wave graphic

Alternative solutions need to be requested with your respective Growth Center Communications leader, or ask for advice by sending an e-mail to Ellen.Hermans@xyleminc.com

Rev: 03-09-2015