Software Packaging

In order to maintain consistency in the software packaging used throughout our organization, guidelines have been developed for disc labels, manuals and other packaging. Please use these references in conjunction with the other guidelines provided on this site when developing software packaging for your applications.

Disc labels

Disc labels may feature a solid color background chosen from the Xylem color palette, photo or wave graphic. Copy and logos are reversed out of the background in white. Use the Avenir Next family of fonts for all text. Other specifications are shown in the diagrams below.

Disc label, Xylem branded

Disc

Disc label, product branded

Disc

Examples

Discs featuring solid color backgrounds chosen from the Xylem color palette are shown below.

Disc

Discs using image and wave graphic backgrounds are shown below. Be sure to follow the guidelines found at http://xylembranding.com/core-elements/imagery.php when selecting and cropping imagery. Guidelines for using the wave graphics can be found at http://xylembranding.com/core-elements/wave-graphics.php.

Disc

CD booklet and jewel case

CD booklets and jewel cases also feature a solid color background chosen from the Xylem color palette, photo or wave graphic. Copy and logos are reversed out of the background in white. Use the Avenir Next family of fonts for all text. Other specifications are shown in the diagrams below.

CD booklet

Disc

Jewel case back

jewel-case-back_rev

Examples

Disc cases and booklets featuring photographs, wave graphics solid color backgrounds are shown below. Be sure to follow the guidelines found at http://xylembranding.com/core-elements/imagery.php when selecting and cropping imagery. Guidelines for using the wave graphics can be found at http://xylembranding.com/core-elements/wave-graphics.php. Solid colors must be chosen from the Xylem color palette.

Disc

Program box and manual

Program box

Because box sizes vary, no exact specifications are shown. The background should feature a solid color, photo or wave graphic as described for the other software packaging items above. The box should resemble it’s content (disc label, disc jacket/jewel case and program manual) with regard to color and image. The program box may carry the Xylem logo or a single product brand. Alignment to the right is preferred. For product brands, the lockup with “a Xylem brand” must be used. However, the Xylem logo with tagline should always feature on the back and/or side of the box, manifesting Xylem Inc. as the “parent” company. Use the Avenir Next family of fonts for all text.

Seal

Program manual

The program manual follows the same guidelines as other Xylem printed material, such as brochures, technical manuals and documentation. The manual should also resemble the disc label, disc jacket/jewel case and program box with regard to color and image. The software seal is only used on software tested according to Xylem standards. (Recommended positioning of the software seal is shown. However, it may be placed freely as long as good judgment is exercised.)

Seal

Examples

Program boxes and manuals using image and wave graphic backgrounds are shown below. Be sure to follow the guidelines found at http://xylembranding.com/core-elements/imagery.php when selecting and cropping imagery. Guidelines for using the wave graphics can be found at http://xylembranding.com/core-elements/wave-graphics.php.

Seal

Rev: 09-26-2017