On packaging, the product lockup is placed in the upper right corner of each package face with plenty of clear space surrounding the logo. Logos, other graphics and type are printed in one color (black), and any descriptive type uses the Avenir Next family of fonts. Design is kept simple and straightforward, including only essential information for easy readability and identification by the viewer.
Shipping labels will display the appropriate product brand lockup. Be sure to use product logos that include the tagline “a Xylem brand”. Below an example of a shipping label.
Product tags or nameplates will display product logos only. You do not need to use the Xylem logo or the product brand lockup with “a Xylem brand” tagline on these product identifiers. Below examples of nameplates.