Transforming Our Brand

The way people judge Xylem is based on the way we behave, as individuals and as a company. Our "brand" is more than a logo; it's the entire set of experiences the marketplace has with our product, services and organization.

Within that context, it's critical that we communicate using a consistent look and feel. The Brand Center addresses Xylem's visual identity. You'll find details on how to use the various elements in specific situations. Please be sure you, your vendors and other third-party providers apply these standards.

When our brand is clear and defined, and when we follow through on that brand in every interaction, we gain a distinct competitive advantage.